The “Fitness Sheriff” is co-host of the “Hip-Hop ‘Hood Report”, a one-hour groundbreaking TV News Magazine created to keep young citizens informed about current events, business updates, political and social issues, health, music, and new products. He is the host of “Hot & Healthy In the ‘Hood,” a one hour show dedicated to Health, Diet and Nutrition. He is working on his first book, and has produced a host of Lit Exercise Videos designed to help students and adults address being overweight and obese. Over the years he has worked with, interviewed or garnered support from a host of projects with many celebrities including: “The People’s Shark” Daymond John, Maino, 2raree, DJ Envy, Uncle Ralph, Stiff Barbie, Connie Diamond, Kyle Rich (41), Jenn Carter (41), YG, Marley, Bay Swag, A$AP Ferg, Rakim, Sexy Red, Jadakiss, Davido, Gunna, NYS Governor Kathy Hochul, NYC Mayor Adams, Flavor Flav, DL Hughley, Cari Champion, Angela Yee, Cedric The Entertainer, Anthony Anderson, Ice T, Whoopi Goldberg, Buba 100x, Rella Gz, Dougie B, Chrisean, Sleepy Hallow, Fivio Foreign, NLE Choppa, Latto, 21 Savage, Da Baby, French Montana, Malik Yoba, Kedar Massenburg, Fat Joe, Dave East, former NYC Mayor Bill de Blasio, EPMD, Bronx Borough President Ruben Diaz, Jr., Chuck D, Kid Ink, Rob Herjavec, Barbara Corcoran, Young MA, Vin Rock (Naughty By Nature), Nassau County Legislator Carrie Sologes, Big Sean, G-Eazy, JuiceWrld, former NYS Governor Andrew Cuomo, LouGotCash, Rotimi, DJ Clue, DJ Self, Trevor Jackson, Diggy Simmons, Queens B.P. Donovan Richards, Bronx D.A. Darcel Clark, Kranium, NYS Senators Leroy Comrie, Brad Hoylman-Sigal, Cordell Cleare, and John Liu, NYS Assemblymembers Clydee Vanel and Linda B. Rosenthal, Charlamagne the God, NYC Councilmembers Selvena Brooks-Powers, Nantasha Williams, and Council Speaker Adrienne Adams.
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Sharieff Fisher, (aka The “Fitness Sheriff”) is a 32-year old Fitness Model, Workout Coach, Podcast/Talk Show Host, Entrepreneur, and Community Activist. He was born in Nassau County and currently resides in NYC. The “Fitness Sheriff” earned an Associate’s Degree in Business Administration from Delhi College at SUNY, and attended Queens College with a major in Exercise Sciences. As a junior in High School he started working out in the gym as a hobby. Soon he discovered the benefits of being in good shape, and that mindset has stuck with him ever since. During his senior year a host of major opportunities fell into his lap so he took a leave of absence to pursue his dreams and joined forces with the Hip-Hop Summit Youth Council and Power 105.1 to raise awareness and support programs targeting Obesity, Healthcare, Gun and Gang Violence, Police/Community Relations, Entrepreneurship, and the Heroin & Opioid Epidemics.
Because of The “Fitness Sheriff’s” commitment to educate students and young adults about the dangers of being obese and overweight, he was offered a chance to be mentored by “The People’s Shark” Daymond John, co-star of the 5 time Emmy Award winning ABC hit TV show, Shark Tank, and a 5 time NY Times Best Selling Author. Mr. John is also the founder of FUBU Apparel (one of the most recognized clothing brands in the world with over $7 billion in sales). Daymond agreed to advise him on how to build his business and monetizing his assets under The “Fitness Sheriff” brand. This rare and unique opportunity was a dream come true for the Queens College student, and exactly what he needed to take his business to the next level, with the support of a famous and successful businessman like “The People’s Shark” Daymond John.
He recently signed on to co-host the 105 Days of Summer Podcast, in partnership with Power 105.1 and iHeart Media. The first season will officially launch January 2025 and will feature some of the biggest names in Music, Film, Television, Sports, Politics and Business. He has also partnered with 24 Hour Fitness, the #3 Workout Gym in the country. Through this alliance he will provide marketing strategies to recruit new members, as well as consultation to the gym membership surrounding workout, diet, and the lifestyle changes needed to be successful.
All this will be accomplished through E.D.S. (Exercise, Diet & Spirituality), which is his Signature, Tri Level, Holistic Health Program designed to help participants better understand the importance of Living a Healthy Lifestyle, Eating The Right Foods, Herbs & Healing, Juicing & Fasting, Diet & Exercise, Mental Health, Spiritual Enlightenment & Recognizing Your “Higher Power.” His motto, “Look Your Best Through E.D.S.”, stems from his belief that keeping your mind and body “tight and right” is priceless for a young person building their Brand.
In 2018 The “Fitness Sheriff” landed an endorsement deal with FUBU Mobile, and appeared in a series of commercials and videos promoting the Brand. He has also landed an endorsement deal with the Lit new “Stiff Jab To The Face” apparel company. In addition, he was approached by NIKE to be a part of a campaign, which highlights the importance of running, exercise and healthy living. After 5 years of development, his new Apparel Line will finally launch in the spring of 2025, along with a new Website and a Fitness App. There are a few film and TV projects in discussion as well. Expanding the brand and taking advantage of as many opportunities as you can handle is key to acquiring financial independence. “There is no time for Sleep or Rest when you are striving for Success and to be the Best,” said The Fitness Sheriff.
Recently he launched the “Hate the Weight” Challenge (HTW) at the David N. Dinkins School For Community Service in Queens, and a host of NYC and Long Island schools. The initiative was created to help reduce the overweight and obesity crisis that plague America’s youth. One unique aspect of the HTW challenge is that Schools, Businesses, Government Agencies and Community Groups challenge each other to lose weight, with prizes going to the team or individuals that loses the most weight each quarter. To support HTW participants can look at a series of short “Workout Videos” produced by The “Fitness Sheriff” to help them achieve their Daily Workout Goals, even if they could not make it to a gym.
Through the E.D.S. brand The “Fitness Sheriff” will be providing consultation to The Basketball League, and Basketball Super League. Both are dedicated to delivering a World Class Professional experience to the community, fans and business partners. Evelyn Magley is the CEO, the first African-American and first woman to ever own a professional sports league (of any kind) for men in North America. The league represents over 400 pro basketball players and is expanding to a host of major markets on the east coast. Being a part of a professional Basketball League is an experience The “Fitness Sheriff” has been waiting for all his life because he loves the game of basketball. Through this opportunity he is committed to help take the league to the next level by making sure the players are in the best of health, mentally, physically, spiritually and economically, because the players will be learning about “Financial Literacy” and Entrepreneurship.
In addition, E.D.S. will also support HealthyNYC, a new initiative lunched in 2023 by NYC Health Commissioner Ashwin Vasan, to increase life expectancy to 83 years of age by 2030, up from the current average of 80.7 years of age in 2024. In 2020 before the Covid-19 vaccine was available, life expectancy dropped to 77 years, down 1.8 years from 79.8 years in 2019 for the entire U.S. population. This much needed project will address the leading causes of premature death including: Heart Disease, Cancer, Homicide, Suicide, Chronic and Diet-Related Diseases, Diabetes and related Diseases, Mental Health, Drug Overdoses, and Maternal Mortality. This is a huge project and will offer a host of activities and opportunities to the 11 NYC owned Hospitals and 34 affiliates, Schools, Public Housing Developments, Businesses and citizens who want to live longer in the greatest city in the world. The Covid-19 Pandemic has shown the benefits of having a strong immune system, and The “Fitness Sheriff” will continue to promote the importance of “Immune System Empowerment”, while educating students and young adults about the dangers of Covid-19, HIV/AIDS, Hepatitis, and other viruses that may threaten our health and decrease life expectancy.
In 2025 The “Fitness Sheriff” will be spearheading the launch of the “Guns Down Buckle Up” Campaign, which will include a Hat & T-Shirt Line created to raise “Awareness and Funds” to address Gun Violence, which is the #1 cause of death for Children and Teens and Car Crashes which is #2. A lot of work needs to be done to end the TWIN CRISES and The “Fitness Sheriff” has rolled up his sleeves to get the job done. As he continues to sprint down the road to success, you can bet The “Fitness Sheriff” will do all he can to help students, young adults, and the less fortunate fulfill their personal, academic and business goals. “Putting People Before Profit & Health Before Wealth” denotes the values that keep him poised for tremendous gain, and prepares him to Hurdle the Challenges that young entrepreneurs encounter on their courageous painstaking journey to the top. So let’s continue to “Look Great, Lose Weight & Stay In Shape” and always remember: “Your Health Is Your Wealth & Your Wealth Is Your Health.”
